
Bhutan
Financial Inclusion
Public Services
Aviation
Implementing Organisation
No Mind Bhutan
Bhutan, Thimphu, Thimphu
Implementing Point of Contact
Ugyen Dendup
Co-founder & CEO
Contributor of the Impact Story
No Mind Bhutan
Year of implementation
2022
Problem statement
Banks, government institutions, and airlines increasingly rely on digital channels to deliver essential services, yet many continue to operate on legacy systems with limited customer support capacity. Customers, citizens, and passengers often face long wait times, unclear processes, and inconsistent information when accessing banking services, government programs, or airline support. In banking and government services, users struggle with digital onboarding, service eligibility, documentation requirements, policy interpretation, and application status tracking challenges that disproportionately affect rural and underserved populations. Airlines face high volumes of repetitive customer queries related to bookings, cancellations, refunds, baggage, and flight schedules, leading to operational strain and reduced service quality. This use case deploys AI-powered digital service assistants for banks and government institutions, alongside AI customer support agents for airlines. Built using Natural Language Processing, these AI agents provide instant, multilingual, conversational assistance, resolve high-frequency queries at scale, and escalate complex cases to human agents when required, while integrating with existing systems.
Impact story details
NoMindBhutan is a Bhutan-based AI startup focused on building practical, human-centered artificial intelligence solutions for banks, government institutions, airlines, and education providers. Founded by young technologists and entrepreneurs, the organization addresses real-world service delivery challenges in regions with limited digital infrastructure and legacy IT systems. The organization specializes in AI-powered conversational agents, digital service assistants, and analytics platforms that integrate seamlessly with existing systems. NoMindBhutan emphasizes responsible and cost-efficient AI adoption by optimizing payloads, reducing system complexity, and ensuring privacy-aware deployments suitable for developing-country contexts. Since 2022, NoMindBhutan has deployed AI agents for customer support, digital service guidance, and internal knowledge access across banking, public services, and aviation. These solutions leverage Large Language Model (LLM), Retrieval Augmented Generation (RAG) and Natural Language Processing (NLP) to enable multilingual, always-available assistance while generating actionable insights for service improvement. Beyond enterprise deployments, NoMindBhutan is committed to digital inclusion and equitable access to services. Its approach positions AI as an assistive layer that augments human teams, improves service quality, and scales access without replacing human decision-making.
AI Technology Used
Key Outcomes
Efficiency
Productivity
Access
Reach
Inclusion
Equity
User Experience
Satisfaction
Accuracy
Quality Improvement
Impact Metrics
Total users supported through AI digital service assistants
Post-Implementation
0
Year-on-year growth in AI-assisted service usage
Post-Implementation
0
Increase in depth of user engagement
Post-Implementation
0
Growth in AI-handled customer support interactions
Post-Implementation
+402.4% increase (581,095 additional messages)
Implementation Context
Bhutan (with scalable deployment potential across South Asia)
Bank customers, airline passengers, and citizens accessing government services, including youth, rural users, and underserved populations
Key Partnerships
Banks, government agencies, airlines, and private-sector technology partners
Replicability & Adaptation
Localization for language, regulatory context, and service workflows is recommended. Integration requirements may vary depending on existing banking, government, or airline legacy systems.
Supporting Materials
* The data presented is self-reported by the respective organisations. Readers should consult the original sources for further details.