
India
Healthcare
Implementing Organisation
Grailmaker Innovations Private Limited
India, Telangana, Telangana
Implementing Point of Contact
Prathyusha Potharaju
Product & Research Lead
Contributor of the Impact Story
Grailmaker Innovations Private Limited
Year of implementation
2021
Problem statement
Cerebral Visual Impairment (CVI) affects 36 million children globally and is the leading cause of childhood visual impairment. Unlike eye conditions, CVI results from brain damage affecting how children process what they see. Their eyes are healthy, but the brain cannot interpret visual information, making the world appear chaotic. It is the most common visual condition in children with Cerebral Palsy and Down Syndrome. Early intervention during the first five years, when neuroplasticity is at peak, can significantly improve outcomes. However, 80% of children miss this critical window. Specialised therapists are concentrated in urban hospitals, leaving rural families without access. Traditional therapy costs 4 lakh annually in India, and mothers spend 3-5 hours daily travelling to clinics, often leaving employment to manage care. Therapists spend one-third of their time preparing customised materials, limiting how many children they can serve. Long waiting lists mean children lose precious months during optimal intervention. The result: children who need therapy most, those in remote areas and low-income families, are least likely to receive it, leading to lifelong disability, reduced independence, and economic strain on families.
Impact story details
Grailmaker Innovations is a social enterprise founded in 2021 in Hyderabad, India. We develop assistive technology for children with disabilities, with our flagship product Vision Nanny addressing Cerebral Visual Impairment (CVI), the leading cause of childhood visual impairment globally. Our founding team combines clinical expertise in vision rehabilitation with technology and product development. The company emerged from work at LV Prasad Eye Institute, where our co-founders witnessed the gap between therapy children need and what families can access. Mothers travelled long hours to clinics for therapy, while therapists spent hours customising the activities for each child. Vision Nanny was built through collaboration with rehabilitation specialists, tested iteratively with children and caregivers, and designed for resource-limited settings. The platform has been clinically validated through partnerships with LV Prasad Eye Institute (a WHO Collaborating Centre), and is widely used by therapists and parents from Dr. Shroff's Charity Eye Hospital, Akshadhaa Foundation and Manipal Hospitals. Beyond clinical settings, we have pioneered community-based delivery through partnerships with Vision Aid, training community health workers in rural Odisha to deliver therapy in 21 villages, reaching 3,000 children who had never accessed vision therapy before. Our work has been recognised through Forbes 30 Under 30 Asia 2025 (Social Impact), Bayer Women Entrepreneur Award 2025, and Halcyon Equity Tech Fellowship 2024. We have published peer-reviewed research in the Indian Journal of Ophthalmology and spoken at G20 side events on disability inclusion. Grailmaker operates as a for-profit social enterprise with a B2B, B2C, and B2G model, approaching operational sustainability while reaching underserved communities.
AI Technology Used
Key Outcomes
Access
Reach Inclusion
Equity Economic Value Creation User Experience
Satisfaction Accuracy
Quality Improvement
Impact Metrics
Parents reporting improvements in their child's daily functioning and preference for Vision Nanny
Post-Implementation
0
Children in underserved rural areas receiving vision therapy for the first time, delivered through trained comm
Post-Implementation
0
Annual cost of therapy per child comparing traditional clinical therapy versus Vision Nanny
Post-Implementation
10 ,000 per year
Hours per week mothers spend on therapy-related activities including travel to clinics
Post-Implementation
0
Children from therapy cohort showing sufficient visual improvement to enrol in mainstream or inclusive schools
Post-Implementation
0
Frontline health workers trained to independently deliver vision therapy using the platform
Post-Implementation
40 +
Percentage of therapists reporting improved efficiency and reduced preparation time
Post-Implementation
0
Time for children to initiate engagement with therapy activities
Post-Implementation
0
Implementation Context
Deployed in 10+ countries including India, United Arab Emirates, Nigeria, and Bangladesh. Within India, the platform operates across urban tertiary hospitals and rural communities in Telangana, Odisha, Andhra Pradesh, Mathura (Uttar Pradesh), and North Karnataka.
Children aged 6 months- 12 years with Cerebral Visual Impairment, primarily from rural and underserved communities. Secondary users include community health workers (predominantly women), vision therapists, Optometrists and parents/caregivers. The platform specifically reaches families unable to access urban tertiary care due to distance, cost, or time constraints. In rural Odisha alone, 3,000 children in 21 villages received therapy for the first time through community health workers.
Key Partnerships
LV Prasad Eye Institute (Public Sector - clinical validation, research, community programme) Vision Aid (NGO - community deployment in rural Odisha) Government of Telangana- Bosch- Telangana State Innovation Cell (CommunityDeployment in 10 District Intervention Centres) Bayer Foundation - Impact Hub (Mentoring, Funding and facilitating partnerships in developing countries) Google for Startups (Technology Development) BIRAC; Meity, Startup India (Govt sector-Funding)
Replicability & Adaptation
Cultural adaptation is essential for new contexts: Visual objects and activities must feature locally familiar items (for example, mangoes instead of strawberries in Indian settings, or culturally relevant toys and foods in other regions). Language localisation is needed for interface and instructions. The underlying technology is built on a configurable CVI Core Engine: We are developing this as open-source under BSD license to enable organisations worldwide to build culturally-adapted versions without starting from scratch. Clinical validation with local eye care or rehabilitation partners is ecommended before scaling in new geographies: The community health worker training model has been successfully tested in rural India and can be replicated wherever similar frontline health worker infrastructure exists, such as ASHA workers in India or their equivalents in other countries.
Supporting Materials
* The data presented is self-reported by the respective organisations. Readers should consult the original sources for further details.